Tappd Web SDK Examples: Patterns and Code Snippets

These examples show the Tappd Web SDK applied to real-world scenarios. Each section is self-contained — copy the code, swap in your own values, and drop it into your project. All examples assume you have already initialized the SDK with your appId.

E-commerce

Track the full purchase funnel from product discovery through checkout, and capture cart abandonment for retargeting.Product purchase flow:

import { TappdSDK } from '@tappd/web-sdk';

const tappd = new TappdSDK({ appId: 'YOUR_APP_ID' });

// 1. User views a product
await tappd.track('ecommerce.product_viewed', {
  productId: 'prod_123',
  productName: 'iPhone 15',
  category: 'Electronics',
  price: 999.00,
  currency: 'USD'
});

// 2. User adds the product to their cart
await tappd.track('ecommerce.add_to_cart', {
  productId: 'prod_123',
  productName: 'iPhone 15',
  quantity: 1,
  price: 999.00,
  currency: 'USD'
});

// 3. User begins checkout
await tappd.track('ecommerce.checkout_started', {
  cartValue: 999.00,
  currency: 'USD'
});

// 4. User completes the purchase
await tappd.track('ecommerce.purchase', {
  orderId: 'ord_456',
  total: 999.00,
  currency: 'USD',
  items: [
    {
      productId: 'prod_123',
      name: 'iPhone 15',
      price: 999.00,
      quantity: 1
    }
  ]
});

Cart abandonment tracking:

async function trackCartAbandonment(cartItems) {
  await tappd.track('ecommerce.cart_abandoned', {
    cartValue: calculateTotal(cartItems),
    itemCount: cartItems.length,
    items: cartItems,
    currency: 'USD'
  });
}

User Authentication

Capture the complete sign-up and login lifecycle — including failures — so you can analyze drop-off and optimize your onboarding funnel.Sign-up flow:

async function handleSignUp(email, name) {
  // Track the attempt before any async work
  await tappd.track('user.signup.started', { method: 'email' });

  try {
    const user = await createAccount(email, name);

    // Identify the user — this merges all pre-signup anonymous events
    await tappd.identify({
      external_id: user.id,
      email: email,
      name: name,
      signupDate: new Date().toISOString()
    });

    // No userId needed — SDK auto-links to the identified user
    await tappd.track('user.signup.completed', { method: 'email' });
  } catch (error) {
    await tappd.track('user.signup.failed', {
      method: 'email',
      error: error.message
    });
  }
}

Login flow:

async function handleLogin(email) {
  await tappd.track('user.login.started', { method: 'email' });

  try {
    const user = await authenticate(email);

    await tappd.identify({
      external_id: user.id,
      email: user.email,
      name: user.name,
      lastLogin: new Date().toISOString()
    });

    await tappd.track('user.login.completed', { method: 'email' });
  } catch (error) {
    await tappd.track('user.login.failed', {
      method: 'email',
      error: error.message
    });
  }
}

Logout:

function handleLogout() {
  // Track the logout event before resetting
  tappd.track('user.logout');

  // Clear user identity — next events will be anonymous
  tappd.reset();
}

Form Tracking

Instrument multi-step forms to understand where users engage, hesitate, or drop off.

// Step 1 — User lands on the form
await tappd.track('form.viewed', {
  formId: 'checkout-form',
  formName: 'Checkout'
});

// Step 2 — User starts filling in fields
await tappd.track('form.started', {
  formId: 'checkout-form',
  formName: 'Checkout'
});

// Step 3 — User completes an individual step
await tappd.track('form.step_completed', {
  formId: 'checkout-form',
  formName: 'Checkout',
  step: 'shipping',
  stepNumber: 1
});

// Step 4 — User submits the form
await tappd.track('form.submitted', {
  formId: 'checkout-form',
  formName: 'Checkout',
  success: true,
  fieldsCompleted: 5
});

Subscription Management

Track plan changes and update user attributes in a single flow so your customer profiles stay current.Plan upgrade:

async function handleUpgrade(newPlan, userId) {
  const currentPlan = getUserPlan();

  await tappd.track('subscription.upgrade', {
    fromPlan: currentPlan,
    toPlan: newPlan,
    upgradeDate: new Date().toISOString()
  });

  // Sync the new plan to the user's Tappd profile
  // external_id must match the value used in identify()
  await tappd.setUserAttributes({
    external_id: userId,
    plan: newPlan,
    upgradedAt: new Date().toISOString()
  });
}

Subscription cancellation:

async function handleCancellation(reason, userId) {
  await tappd.track('subscription.cancelled', {
    reason: reason,
    cancelledAt: new Date().toISOString()
  });

  await tappd.setUserAttributes({
    external_id: userId,
    planStatus: 'cancelled',
    cancellationDate: new Date().toISOString()
  });
}

React Integration

Use a lightweight hook for simple components, or set up a Context provider to share the SDK instance across your entire app.useTappd hook:

import { useEffect, useState } from 'react';
import { TappdSDK } from '@tappd/web-sdk';

function useTappd() {
  const [tappd] = useState(() => {
    return new TappdSDK({
      appId: process.env.REACT_APP_TAPPD_APP_ID
    });
  });

  return tappd;
}

// Usage inside a component
function ProductPage({ productId }) {
  const tappd = useTappd();

  useEffect(() => {
    tappd.track('product_viewed', { productId });
  }, [productId]);

  const handleAddToCart = async () => {
    await tappd.track('add_to_cart', { productId });
  };

  return <button onClick={handleAddToCart}>Add to Cart</button>;
}

React Context provider/consumer:

import React, { createContext, useContext } from 'react';
import { TappdSDK } from '@tappd/web-sdk';

const TappdContext = createContext(null);

// Wrap your app root with this provider
export function TappdProvider({ children }) {
  const tappd = new TappdSDK({
    appId: process.env.REACT_APP_TAPPD_APP_ID
  });

  return (
    <TappdContext.Provider value={tappd}>
      {children}
    </TappdContext.Provider>
  );
}

// Consume the shared instance anywhere in the tree
export function useTappd() {
  return useContext(TappdContext);
}

Vue.js Integration

Create a composable that initializes the SDK on mount and exposes it reactively throughout your Vue app.

// composables/useTappd.js
import { ref, onMounted } from 'vue';
import { TappdSDK } from '@tappd/web-sdk';

export function useTappd() {
  const tappd = ref(null);

  onMounted(() => {
    tappd.value = new TappdSDK({
      appId: import.meta.env.VITE_TAPPD_APP_ID
    });
  });

  return tappd;
}

<!-- Usage inside a component -->
<script setup>
import { useTappd } from '@/composables/useTappd';

const tappd = useTappd();

const handleClick = async () => {
  await tappd.value?.track('button_click', { buttonId: 'cta' });
};
</script>

<template>
  <button @click="handleClick">Get Started</button>
</template>

Next.js App Router

Initialize the SDK in your root layout using useEffect and clean up with reset() when the component unmounts.

// app/layout.tsx
'use client';

import { useEffect } from 'react';
import { TappdSDK } from '@tappd/web-sdk';

export default function RootLayout({
  children
}: {
  children: React.ReactNode
}) {
  useEffect(() => {
    const tappd = new TappdSDK({
      appId: process.env.NEXT_PUBLIC_TAPPD_APP_ID as string
    });

    // Make the instance globally available if needed
    (window as any).tappd = tappd;

    // Clean up on unmount
    return () => {
      tappd.reset();
    };
  }, []);

  return (
    <html lang="en">
      <body>{children}</body>
    </html>
  );
}

Next.js Pages Router

For the Pages Router, initialize the SDK inside _app.js so the instance is created once and shared across all pages.

// pages/_app.js
import { useEffect } from 'react';
import { TappdSDK } from '@tappd/web-sdk';

function MyApp({ Component, pageProps }) {
  useEffect(() => {
    const tappd = new TappdSDK({
      appId: process.env.NEXT_PUBLIC_TAPPD_APP_ID
    });

    // Make the instance globally available if needed
    window.tappd = tappd;
  }, []);

  return <Component {...pageProps} />;
}

export default MyApp;

Error Tracking

Capture unhandled JavaScript errors and promise rejections to monitor application health alongside your user behavior data.

// Capture synchronous runtime errors
window.addEventListener('error', (event) => {
  tappd.track('error', {
    message: event.message,
    filename: event.filename,
    lineno: event.lineno,
    colno: event.colno,
    stack: event.error?.stack
  });
});

// Capture unhandled promise rejections
window.addEventListener('unhandledrejection', (event) => {
  tappd.track('error.unhandled_promise_rejection', {
    reason: String(event.reason),
    stack: event.reason?.stack
  });
});

A/B Testing

Track experiment exposure and conversions to measure the impact of each variant directly within Tappd.

// Assign and record the variant at experiment entry
const variant = getExperimentVariant('homepage-cta');

await tappd.track('experiment.viewed', {
  experimentId: 'homepage-cta',
  variant: variant
  // No userId needed — SDK auto-associates with the identified user
});

// Record a conversion later in the user flow
await tappd.track('experiment.converted', {
  experimentId: 'homepage-cta',
  variant: variant,
  conversionType: 'signup'
});

Video Tracking

Instrument native HTML5 <video> elements to measure play rate, pause behavior, and completion rate.

const video = document.querySelector('video');

video.addEventListener('play', () => {
  tappd.track('video.played', {
    videoId: 'intro-video',
    videoTitle: 'Product Introduction'
  });
});

video.addEventListener('pause', () => {
  tappd.track('video.paused', {
    videoId: 'intro-video',
    currentTime: video.currentTime,
    duration: video.duration,
    percentWatched: Math.round((video.currentTime / video.duration) * 100)
  });
});

video.addEventListener('ended', () => {
  tappd.track('video.completed', {
    videoId: 'intro-video',
    duration: video.duration
  });
});

Get Started

Core Features

Advanced

Reference

Tappd Web SDK Examples: Patterns and Code Snippets